India Intimate Fashion Week ( IIFW ), India’s Largest Fashion Week & Business Exhibit Platform Dedicated to Intimate/Lingerie Fashion, Beach/Swim Wear, Lounge Wear, Active Wear, Shape Wear & its Related Businesses. This intellectual property is ideated & executed by our Founder Mr Niraj Jawanjal, a seasoned professional with 15 yrs of experience in Fashion & Retail industry. IIFW exposes both emerging and established brands & designers ,e-commerce platforms, International brands & designers, fabric manufacturers & suppliers from India & around the globe, spanning market categories of lingerie ( daily, high fashion, luxury, wedding & sports ), loungewear, sleepwear, legwear, active & yoga wear, mens underwear, swim wear, beach wear, shape wear, personal care & personal hygiene products and more. 
Our aim is to create India’s largest platform of ramp shows & exhibit in India for Intimate Wear industry with a punchline of ” Fashion Meets Trade ” & BOO THE TABOO.
India’s First Ever Intimate Fashion Week, IIFW got unveiled on 18th March 2017 at The Leela, Mumbai. 3000+ sought after the audience has visited IIFW’s Season One. IIFW ‘s Season One Showcased, 7 – Ramp Shows, 20 Exhibit Spaces by Indian – International Brands & Designers at The Leela, Mumbai. Industry Experts, Media Barons, Fashion & Bollywood Who’s Who attended the do. 
IIFW has also created another interesting business arm ” BLACK MAGIK ” ,India’s First Ever Intimate Fashion Calendar & Look Book which engages the participant brands & designers, sponsors and its target audience ( B2B & B2C ) fully connected for the entire year along with creating strong business vibes in the intimate fashion industry.
Black Magik’s 1st edition got unveiled in December 2017 in Mumbai at a high fashion do in the presence of top notch stalwarts from the fashion, media & journalism sectors. 
India Intimate Fashion Week is also taking immense endeavours to let India speak its mind about this world largest industry & become shy-away, so that we can involve & nurture the emerging talent in this massive industry command a bold stand.


  • To create Indian but global business platform for intimate fashion promotion & engagement.
  • To Invite International Brands, Designers & Manufacturers to India to enhance manufacturing, business tie-ups, expansion and boost employment.
  • To create future leaders by nurturing Indian Fashion Designing / Entrepreneurs talent pool.


  • To remove the societal taboo about intimate fashion, career & business in India by taking & making India a Global Platform for Intimate Fashion.
  • To create social, educational & business opportunities by leveraging & engaging right minds & resources.
  • To let men & women openly speak, buy & discuss his product, sector & career to discourage shame & encourage confidence.

Key Features

  • WHY IIFW Gateway To An Aspirational Marketing Opportunity Ideal platform for brands targeting young, aspirational, stylish, tech-savvy & style conscious demographic.
  • Brand awareness and equity through iconic Brands & celebrity designers.
  • Brand association with one of Asia’s truly unique, premium and glamorous events.
  • Reach the aspirational & affluent consumer, B2b & b2C.
  • Showcase new product launches OR Sample product/ brand amidst influential media & Pr professionals & industry stalwarts.
  • Drive brand cache through upscale lifestyle events.
  • Attract comprehensive fashion, busines And entertainment press.

About Us

WHAT happens AT IIFW?

Premium Lingerie Brands & Designer Shows.

New Designer Shows ( Next-Gen ).

Active & Lounge Wear Ramp Rendezvous. 

Brands & Designer Exhibition.

Brands & Designer Previews.

Fashion /Art / Conceptual Installations & Exhibits.

Workshops/Seminars with Industry Experts.

Parties & Cocktails.

The session with Bankers / Investors for Investment In Fashion Business.

Sessions on Lingerie Styling, Lingerie Designing, Retail Consulting.

Press Conferences.

WHO Attends IIFW?

Key Influencers and Socialites in the fashion/lifestyle arena.

Established and High Potential Indian & International Lingerie / Intimate Apparel Industry & Lingerie / Sleepwear Designers.

Indian & International Students of Textile, Apparel & Fashion.

Retail Entrepreneurs & Buyers from India and around the world.

Celebrities & Corporate from diverse fields.

VIPs including HNI’s & UHNI’s from Pan India & International audience.

Established Personalities from the field of Fashion/art/culture/business/films/music/society.

Prominent Writers, Photographers & TV crews from Domestic and International Media.

Key Editors from Prestigious Fashion & Lifestyle Media.


Leverage IIFW Association & Unlock The Aspirational Value:

Optimise Brand Visibility

Create Influential Brand Perception

Heighten Brand Equity

Attain Style & Glamour EDGE

Boost ROI In Media Investments



Key Contacts 

Strategic Associations   I  International Business  I  Investments 
Niraj Jawanjal (Founder – IIFW) 
Email:- business@iifw.co.in
Participation  I  Sponsorships                        
Anjali Kamble (Head – Business Development)                               
Email:- participate@iifw.co.in                                            
Contact:- +919028076361 / +918551o26503  
Media & PR Inquiries
Amit Pandey : +917045455824
Monika Jain : +918976490166
Email:- media.iifw@gmail.com
General Inquiry
Email:- info@iifw.co.in