IIFW, is owned & organized by one of india’s leading media & production firms L’Affaire India Media & Productions, having worked with more than 500+ corporates, brands & designers, with strong presence in india & abroad. L'Affaire India also
Opening it's Season One in January 2017, India Intimate Fashion Week, is a platform designed to shed a powerful spotlight on all facets of the intimate apparel & personal care industry. The event exposes both emerging and established brands & designers , manufacturers & distributers from India & around the globe, spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, mens underwear, swim wear , beach wear, shape wear, personal care & personal hygiene products and more.
Since its debut promo campaigns India Intimate Fashion Week has generated incredible media impressions to date, reaching audiences nationally & globally. Our aim is to create a largest platform of ramp shows & exhibit in India for Intimate Wear industry with a punchline of " Fashion Meets Trade ".
The intimate wear segment makes up about 10% of consumer expenditure with manufacturing capability still underdeveloped in the country. In terms of the country’s share in global intimate wear exports, it occupies only 4% of the market share. Currently, the domestic intimate wear industry is growing at an annual rate of 15% with an estimated value of $245 billion. This robust growth trend is expected to continue till 2020.
India Intimate Fashion Week is also taking immense endeavours to let India speak it's mind about this world largest industry & become shy-away, so that we can involve & nurture the emerging talent in this massive industry command a bold stand.