About US

Director Desk

India Intimate Fashion Week ( IIFW ), India’s Largest Fashion Week & Business Exhibit Platform Dedicated to Intimate/Lingerie Fashion, Beach/Swim Wear, Lounge Wear, Active Wear, Shape Wear & its Related Businesses. This intellectual property is ideated & executed by our Founder Mr Niraj Jawanjal, a seasoned professional with 15 yrs of experience in Fashion & Retail industry. IIFW exposes both emerging and established brands & designers ,e-commerce platforms, International brands & designers, fabric manufacturers & suppliers from India & around the globe, spanning market categories of lingerie ( daily, high fashion, luxury, wedding & sports ), loungewear, sleepwear, legwear, active & yoga wear, mens underwear, swim wear, beach wear, shape wear, personal care & personal hygiene products and more. 
Our aim is to create India’s largest platform of ramp shows & exhibit in India for Intimate Wear industry with a punchline of ” Fashion Meets Trade ” & BOO THE TABOO.

India’s First Ever Intimate Fashion Week, IIFW got unveiled on 18th March 2017 at The Leela, Mumbai. 3000+ sought after the audience has visited IIFW’s Season One. IIFW ‘s Season One Showcased, 7 – Ramp Shows, 20 Exhibit Spaces by Indian – International Brands & Designers at The Leela, Mumbai. Industry Experts, Media Barons, Fashion & Bollywood Who’s Who attended the do. 

IIFW has also created another interesting business arm ” BLACK MAGIK ” ,India’s First Ever Intimate Fashion Calendar & Look Book which engages the participant brands & designers, sponsors and its target audience ( B2B & B2C ) fully connected for the entire year along with creating strong business vibes in the intimate fashion industry.

Black Magik’s 1st edition got unveiled in December 2017 in Mumbai at a high fashion do in the presence of top notch stalwarts from the fashion, media & journalism sectors. 

India Intimate Fashion Week is also taking immense endeavours to let India speak its mind about this world largest industry & become shy-away, so that we can involve & nurture the emerging talent in this massive industry command a bold stand.


  • To create Indian but global business platform for intimate fashion promotion & engagement.
  • To Invite International Brands, Designers & Manufacturers to India to enhance manufacturing, business tie-ups, expansion and boost employment.
  • To create future leaders by nurturing Indian Fashion Designing / Entrepreneurs talent pool.
  •  Mission
  • To remove the societal taboo about intimate fashion, career & business in India by taking & making India a Global Platform for Intimate Fashion.
  • To create social, educational & business opportunities by leveraging & engaging right minds & resources.
  • To let men & women openly speak, buy & discuss his product, sector & career to discourage shame & encourage confidence.