Our Approach
IIFW ( India Intimate Fashion Week ) is among the TOP 3 fashion week properties in Asia & one the fastest growing Brand Showcase & Exhibit Platform, marked GLOBAL footprints in the shortest ever time.
With International Exhibitors, Guests, Media and Corporate IIFW stand tall in the fashion week business in Asia.
India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The event exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, loungewear, sleepwear, Legwear, lingerie accessories, men’s underwear, swimwear, beachwear, Shapewear and more.
India Intimate Fashion Week is also taking immense endeavor to let India speak its mind about this world largest industry and become shy-away so that we can involve and nurture the emerging talent in this massive industry to command a bold stand.
IIFW is India’s one of the most Aspirational & glamorous fashion and lifestyle event. Targets the fashion elite & creating fans and followers of fashion alike, nationally and globally.
Brings together finest leading Indian & International Lingerie & Intimate Fashion Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Experts, Manufacturers, Buyers, Next-Gen Talents, Intimate Wear Bloggers, VIPs, Sponsors and numerous unique visitors from diverse fields.
We’hv recently added 3 amazing categories in our portfolio viz.
- IIFW NXT( The Intimate Fashion Tour )
- India QUEER FASHION FEST( for the Global LGBTQIA+ community )
- India FITNESS & SPORTS FASHION FEST( for the Global Active-Gym-Yoga-Sports wear brands )
Fashion is about something that comes from within you
– RALPH LAUREN
The OBJECTIVE
The platform is purposely designed to launch, re-launch, add new product line, discuss emerging trends & development, promote and develop new talent in this sector.
This is also a powerful platform for International brands in this category to enter in India, initiate & discuss business with the interested distributors, retailers and franchise partners.
Our Story
WHAT happens AT IIFW?
- Premium Lingerie & Intimate Fashion Brands & Designer Shows
- New Designer Shows ( Next-Gen )
- Active & Lounge Wear Ramp Rendezvous
- Brands & Designer Exhibition
- Brands & Designer Previews
- Fashion /Art / Conceptual Installations & Exhibits
- Workshops/Seminars with Industry Experts
- Parties & Cocktails
- Session with Bankers / Investors for Investment In Fashion Business
- Sessions on Lingerie Styling, Lingerie Designing, Retail Consulting
- Press Conferences
Who Attends IIFW Shows?
- Key Influencers and Socialites in the fashion/lifestyle arena
- Established and High Potential Indian & International Lingerie / Intimate Apparel Industry & Lingerie / Sleepwear Designers
- Indian & International Students of Textile, Apparel & Fashion
- Retail Entrepreneurs & Buyers from India and around the world
- Celebrities & Corporates from diverse fields
- VIPs including HNI’s & UHNW’s from PAN India & International audience.
- Established Personalities from the field of fashion/art/culture/business/films/music/society
- Prominent Writers, Photographers & TV crews from Domestic and International Media
- Key Editors from Prestigious Fashion & Lifestyle Media
Key Benefits of Association Include
- Extensive media coverage
- “Above and Below the Line” marketing opportunities to an array of key demographics
- Unique branding and promotional opportunities
- Alignment with a World Class and instantly recognizable brand
- VIP access to associated events
- Branding of your company logo throughout the entire event
- PR and media opportunities across all the IIFW properties & initiatives
- Extensive social media pushing by IIFW, Associated brands and thecontestants over the duration of the campaign
- Prime placement of your logo as a major sponsor in all print/digital ads run over the duration of the campaign
- Opportunity to put supplied marketing material into action for your brand
Build Your Brand with IIFW
Showcase your company to corporate sponsors, distributors, publicists, agents and a diverse multicultural audience from India & across the world.
Market to Your Target Audience
IIFW will enable your company to showcase its reach in the marketplace to over 25 million viewers and attendees. We will showcase your business through various media such as television*, social media sites, print, newsletters and our website.
We can help you with any project
THROUGH CREATIVE IDEAS, INNOVATION & SHEER DETERMINATION