BLACK MAGIK EDITION 1.0

Blackmagik is India’s First Ever “ Intimate Fashion Calendar & Look Book ” focusing India’s Fashion seasons.Blacmagik by IIFW plans to engage & feature premium Lingerie , Beach / Resort Wear, Lounge Wear, Active Wear & Luxury Intimate Wear brands & designers.

India doesn’t have any intimate fashion industry calendar & lookbook.

Calendars & Look books act as YEAR ROUND informative & promotional tool for brands, designers & products. Designers & Brands shoot their Look Books but it’s reach is limited. IIFW’s promising professional & promotional platform would make your designs / brand reach to almost everyone who matters to you.

• Key Influencers and Socialites in the fashion/lifestyle arena
• Established and High Potential Indian & International Lingerie / Intimate Apparel Industry & Lingerie / Sleepwear Designer
• Indian & International Students of Textile, Apparel & Fashion
• Retail Entrepreneurs & Buyers from India and around the world
• Intimate wear distributers, stockists, vendors & suppliers
• Celebrities & Corporates from diverse fields
• Established Personalities from the field of fashion, art, culture, business, films, music, & society
• Prominent Writers, Photographers & TV crews from Domestic and International Media
• Key Editors from Prestigious Fashion & Lifestyle Media

Black Magik : Unpossessed is Nothing

You do not need an occasion to begin a revolution rather, you need a reason for the same. Close on the heels of the stupendous success of the first ever India Intimate Fashion Week (IIFW),we decided to sustain the momentum coming up with innovative ideas and initiatives to connect the intimate and beach fashion industry to every mind which has a designated space for fashion.
It is a human right to share, discuss and choose basic necessities and, an inner wear is one of them. There is simply no reason to feel shame or reluctance while talking about lingerie. This silence has to be broken and the taboo kicked so that women can freely discuss, choose and be vocal about their thoughts about it.
Through Black Magik, IIFW is planning to connect finest of the established and aspiring brands and designers off the ramp. While, India prominently lacks having a commercial fashion calendar, IIFW’s Black Magik would offer an international standard platform (in both print & digital) to exhibit best of the fashion lines in Intimate & Beach fashion crafted by leading designers and brands. IIFW offers a strong ramp presence to showcase a designer’s talent while Black Magik would offer a creatively shot calendar with finest of the fashion crews.
This calendar would reach and create reach for these high fashion designs across B2B & B2C layers of the fashion industry. This will enable a lasting product impact and also generate inquiries to create business opportunities.
IIFW is confident that Black Magik will have have its own identity and brand value in the coming years. “All IIFW initiatives are aimed at creating intellectual and business minded platforms that promote new talent, engage best of the leading brands and designers in Intimate and Beach fashion industry .