Introducing PARFAIT Lingerie’s Grand Debut in India: A Revolutionary Plus-Size Fashion Show with IIFW
India Intimate Fashion Week (IIFW) proudly presents the debut of PARFAIT Lingerie’s Summer Spring Collection in India, featuring an unprecedented plus-size fashion show that celebrates body positivity and inclusivity. Held on February 24, 2019, at the JW Marriott Mumbai, this groundbreaking event marked a significant milestone in the Indian fashion industry.
A Historic Fashion Event
In a first-of-its-kind lingerie fashion show, PARFAIT showcased its Summer Spring Collection with a diverse range of modern Indian plus-size women from various age groups, including a 50-year-old model, gracing the runway. The event highlighted PARFAIT’s commitment to size inclusivity, featuring an expansive size range from band sizes 30 to 44, cup sizes D to K, and bottoms from M to 4XL. This inclusive approach aligns perfectly with the growing demand for plus-size fashion in India, where more than 60% of women wear plus-size clothing.
A Night to Remember
The fashion show was elevated by the presence of renowned Bollywood actress Ms. Zareen Khan, who joined other models on the ramp, adding a touch of glamour to the event. Ms. Khan’s participation emphasized the celebration of curves and body positivity, reinforcing PARFAIT’s mission to produce beautiful lingerie for all body shapes and sizes.
Global Brand with a Local Touch
Headquartered in Los Angeles, USA, PARFAIT is a globally recognized size-inclusive lingerie brand, serving women across over 20 countries through its online and offline stores. The Spring-Summer 2019 Collection launched at the event featured romantic styles inspired by secret gardens, seaside sunsets, and balmy summer evenings. This collection exemplifies PARFAIT’s dedication to offering stylish and comfortable lingerie that caters to a wide range of body types.
Voices from the Event
Ken Zhang, CEO and Co-Founder of PARFAIT, shared his enthusiasm about the launch: “Our fashion show showcased a spectrum of body types, highlighting our key designs and sizes tailored for Indian plus-size women. We are thrilled to introduce our unlined wire bras and padded bras, which combine flirty details with unparalleled comfort.”
Mr. Akhil Srivastava, Managing Director of PARFAIT, also expressed his excitement: “PARFAIT is celebrated globally by top celebrities and performers. Our collections, worn by icons like Ashley Graham, Sofia Vergara, and Nicki Minaj, are designed to make every woman feel beautiful and confident.”
A Unique Partnership
Niraj Jawanjal, Founder & Ideator of IIFW, commented on the collaboration: “We are honored to be PARFAIT’s official launch partner in India. This unique project reflects IIFW’s ongoing commitment to promoting size inclusivity and breaking societal taboos around lingerie and intimate wear. We look forward to a successful partnership with PARFAIT and continuing our efforts to #BooTheTaboo.”
Looking Forward
PARFAIT’s entry into the Indian market represents a significant step forward in serving the country’s underserved plus-size segment. The brand’s dedication to finding the perfect fit for every woman supports its global vision of delighting customers through high-quality, size-inclusive lingerie.
Explore more about PARFAIT’s exciting new collection and join us in celebrating this landmark event at India Intimate Fashion Week. Visit our website for updates and information on future events and initiatives.
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